Requirements for bachelor's in marketing

Students who meet Wayne State University requirements for regular admission are eligible for admission to the Mike Ilitch School of Business.

Required and elective course descriptions can be found on the WSU Undergraduate Bulletin:

Each course is three credit hours. Students are responsible for observing all prerequisites and limitations, and must have a minimum 2.50 GPA to enroll in 3000 level or higher Ilitch School core and major courses.

You can choose either a B.A. or a B.S. in any Ilitch Business major. The only difference is that the B.A. has a foreign language requirement; the B.S. does not.

Concentrations available

As a complement to the marketing major, students may also pursue one of three concentrations: Advertising, Digital marketing and analytics or Marketing management.

Marketing

• Courses
• Bachelor's
  • Requirements
  • Advertising strategy concentration
  • Digital marketing and analytics concentration
  • Marketing management concentration
  • Careers